Need
Promote accident insurance to AIG agents and prospects worldwide
Challenge
Address different needs with one campaign, sell through to management
Results
Who knows. But management loved it. They applauded. Like, literally clapped their hands in the conference room.
To sell through to senior managers worldwide, we first sent a teaser mailing, alerting recipients to keep a secret combination to see a sneak preview of the promotion.
The next day, managers received a box they could unlock using their secret combination. Inside they found an explanation of the program.
One brochure is for agents; another is for customers. Both explain how to “Unlock the Future”.
